Can I Make Money Selling My LEGO MODs? (SEO Guide for 2025)
Yes. Here’s the complete playbook to sell digital instructions, parts packs, and custom commissions — with on-page SEO that ranks and converts.
3 Proven Ways to Earn with LEGO MODs
1) Digital Instructions (Highest ROI)
- Create clean PDF/Studio files; sell via Payhip (on your WP site), Rebrickable, or Etsy.
- Target long-tails like “mini LEGO instructions under 100 pieces”.
- Add a top-of-post CTA: Download Instructions + Get Parts List.
2) Physical Kits & Parts Packs
- Keep builds < 100 pieces for low shipping and quick fulfillment; include printed guide.
- SEO title formula: “LEGO Micro Build Kit – [Theme] (100% LEGO parts)”
3) Commissions & Displays
- Offer custom dioramas for events, stores, classrooms.
- Service keywords: LEGO custom commission, LEGO diorama builder.
Fastest to launch: Start with one polished Mini-MOD PDF, then bundle three into “MOD U Set 1”.
On-Page SEO That Works in 2025
- One long-tail focus per post (e.g., “sell LEGO MOCs on Etsy”).
- Schema:
Articleon posts;Producton instruction pages;HowToon tutorials. - Internal links to MOD U classes (workflow, color/contrast, photography).
- Scannable layout: H2/H3, bullets, and an above-the-fold CTA.
Image SEO: Use WEBP/JPG, descriptive file names, and alt text like “micro LEGO street cart instructions”.
Pricing Benchmarks
| Product Type | Ideal Price | Platform | Typical Margin |
|---|---|---|---|
| PDF Instructions (≤100 pcs) | $3–$7 | Payhip / Rebrickable / Etsy | 90–95% |
| Printed Guide + Parts Pack | $12–$25 | Etsy / Shopify | 60–70% |
| Custom Diorama Commission | $75–$250 | Direct / Portfolio | 80%+ |
High-Conversion Funnel for MOD U
- Traffic: SEO posts (Tips of the Trade, How to Build a Mini-MOD).
- Lead Magnet: Free 20-piece Starter MOD PDF (email capture).
- Offer: 3-pack of themed micro builds (“MOD U Set 1”).
- Trust: Real build photos, parts counts, testimonials.
- CTA: “Download Instructions” / “Get Parts List”.
Legal & Brand Safety
- Say “compatible with LEGO® bricks”; do not imply official affiliation.
- Use only genuine LEGO parts; avoid protected logos/trade dress in packaging.
- Brand your products as MOD U fan-made designs.
Turn Your Mini-MOD Into Income
Follow the 3-step path: learn a technique → package instructions → publish a product page.
- Pick a proven lesson to build fast
- Export clean PDF instructions + parts list
- List on Payhip/Rebrickable and link from your post
LEGO® is a trademark of the LEGO Group, which does not sponsor, authorize, or endorse this site. MOD U designs are fan-made and compatible with LEGO bricks.